A Study of English-Chinese Translation of Commercial Advertisements under the Background of “Internet +”

Abstract

Under the implementation of the national strategy, “Internet +” is closely integrated with various traditional industries and has become one of the main driving forces for the economic development of the industry. For industrial development, “Internet +” provides technical tools, basic platforms, and link elements for building an ecosystem. The translation of commercial advertisements between English and Chinese is an important part of the language service industry. It is a major member of the cultural industry and guarantees the demand for commercial advertisement language services under the “Belt and Road” strategy in China. The combination of “Internet +” and commercial English-Chinese translation can promote the transformation and upgrading of commercial English-Chinese translation services. When translating commercial advertisements between English and Chinese, it is not only just a simple conversion of corresponding code symbols, but also needs to comprehensively consider the language background of national culture, customs and social development. In the context of “Internet +”, the translation needs to reorganize the original information on the premise of ensuring that the semantics are basically equivalent and the functions are similar. With the help of modern computer network technology and cloud computing platform technology, this article builds an Internet-based translation platform to provide support for the translation, thereby achieving good translation results.