Abstract
This research paper presents a framework to investigate digital marketing research which highlights the techniques used in the process, along with its efficacy and the effects of different technology tools and social media platforms. We went over the study literature in the widely defined field of digital marketing and organized the research methodologies according to the elements using the framework. The study paper's goal is to evaluate the efficacy of various social media networks and digital media marketing techniques. This essay primarily examines the importance of digital marketing, the distinctions between it and offline marketing, and the impact of the internet and technological tools on the efficacy of digital advertising techniques.The purpose of editing this study report is to assist small businesses in understanding the value of social media marketing over traditional advertising tactics and implementing digital advertising into their business models.
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