Abstract
This article shows how an approach, such as A3, can be adapted to describe and analyze the evolution of a strategic plan and its deployment process within a university setting. We used a case to illustrate how strategy deployment would work. The deployment was accompanied by a process, including workshops, surveys, and participation, under the direction of a strategic steering committee. The article begins by building the context for the strategic process from a historical perspective for the university in the study. A change management model was employed to supplement and evaluate the A3 approach. The research findings indicate that the A3 approach was a useful tool in the beginning stages of a strategic deployment process; however, as more stakeholders become involved, other organizational change dynamics came into play and needed to be addressed.
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