Abstract
With the rapid growth of society and economy, people's living standards are gradually improving. At the same time, due to global warming and environmental pollution, people are becoming more and more concerned about their health and environmental protection. Especially in recent years, winter sports have been rapidly popularized and promoted in China, and become an important activity loved by the general public. As one of the winter sports, ice sports, with its unique charm, attracts more and more people to participate in it, which promotes the rapid development of sports and snow tourism in China. However, we must be soberly aware that although China's sports and snow tourism has made great progress, it is still in its initial stage and there are many problems that need to be solved. This paper provides an in-depth analysis of the sports and snow tourism industry from the theoretical level, aiming to explore a sustainable development path for the sports and snow tourism industry that suits the actual situation in China.
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