Abstract
The purpose of this paper is to explore a variety of social pressures influencing organizational performance and capabilities to achieve long term sustainability. Organizations continuously assess their business strategies to achieve their version of success. Both internal and external pressures greatly influence changes in these strategies for the organization to adapt to these social pressures at various levels of degree. To better understand the impacts that social pressures have on an organization’s strategic management efforts, this research has included published research articles along with fairly-recent news and opinion-based articles. Understanding that news and opinion-based writings typically present a bias leaning towards a particular perspective, this study believes that such events further accentuate the impact social pressures have on the strategic management process of an organization. Strategic management involves the continuous planning, monitoring, analyzing, and assessing the needs of an organization to successfully achieve its goals and objectives. The impacts social pressures have require constantly revising an organization’s strategy to adapt to these pressures, especially now with COVID-19. The implications this study highlights are the broader extrinsic values associated with multiple aspects of an organization.
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