Abstract
A personal teaching philosophy I have taught most aspects of marketing, as well as some aspects of business policy, strategy and management to undergraduates, post-graduates, MB As, Ph.D. students and executives over a period of over twenty years. My class sizes have ranged from two or three, through thirty, fifty, ninety to nearly four hundred, on all five continents. My teaching has been at little-known schools that I won't mention, to some of the world's best known, which I will — Columbia, University of Chicago, and London Business School. My ratings have ranged from truly dreadful (fortunately not on many occasions, and then I could not sleep) to perfect fives (on a number of occasions, and when I again, could not sleep). My first love is case teaching, and I have finally begun to believe that I know what makes it work! My other great passion is to bring new members to our wonderful profession and I like to believe that I have excelled at that. The great majority of my graduate level PhD students have done well, and some have made me less than modest (if its true that when the student is better than the teacher, the teacher is good — then I'm probably not bad).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
