A situational study on sustainable housing features in Johor

Abstract

Sustainable housing brings an innovation in Malaysia housing industry scene. The trend has witnessed a surge in the demand for this offering by house buyers which in return has encouraged housing developers to incorporate it’s features in their products. The features offered by the housing developers varies while customers are encouraged by the noble causes that their purchased will make. As demand for the products increase, errant and irresponsible developers are unreasonably taking the advantage by charging exorbitantly for the product that they market. In this instance, the words “Eco” and “Green” have been used as the gimmick for marketing purposes while there are no evidences that show whether the features have been truly incorporated in the housing products sold to the customers. The situation thus called for a situational study to be carried out, which aim to clarify the situation happening in the housing industry. Accordingly, the objectives of the study are: (1) To identify the sustainable housing features provided by developers to the buyers; and (2) To identify the house occupant’s satisfaction with the sustainable features available to them. The research is an exploratory research which seeks to provide data in respond to the situation facing the industry. Therefore, both quantitative and qualitative research strategies will be employed by way of a checklist together with a satisfaction survey focusing on housing projects in Johor. Data for the study will be analyzed by employing descriptive analysis as well as thematic coding analysis. A comprehensive discussion will be offered as the possible outcome of the study. This includes the contentment of house buyers towards the sustainable features that are offered by housing developer and how it can be classified as sustainable housing in virtue of the three pillars of sustainable development.