A Sense of Spirituality in Delivering CSR: A Case Study of Corporate Response in India

Abstract

Abstract: CSR in India has a long history and India became the first country in the world to legally mandate to follow by the corporates. Ever since 2014 CSR has been a driving force to the corporates. Covid-19 pandemic, has set the stage for major shifts in the way companies view CSR and work with the social sector. Indian Corporates, when formulate their CSR budgets this year, are having tough time to strike a balance between taking stock of appearing health care prerequisite and their traditional social focus areas. CSR is playing a crucial role in the age of this pandemic Covid-19, where business is trying their best to cope of this tremendous challenging time. As a part of commitment on this occasion and importantly the sense of spirituality among Indian Philanthropists, Entrepreneurs and Businessmen’s have contributed very generously. These bighearted personalities are supporting those impacted by the Covid-19 pandemic – daily wagers, people living in urban slums and rural areas. At the same time, they have aided in a bigger way in support of Doctors, Nurses, Police Officers and all those who are working relentlessly to fight this pandemic to ensure our people make it through this crisis. Apart from those, they have also contributed well towards the health system, educational needs, healthcare services, water, setting up infrastructural facilities and so on. This study aims at bringing out some of the great personalities’ contribution at this crucial time. The sense of spirituality is found in delivering various aid and taking utmost care of the society’s needs.