Abstract
Through the use of visual symbols and design elements, architecture has many abstract meanings and integrated communicative elements. It relates to cultural systems such as shared values, scientific developments, moral codes, religions, and economic situations. Without a doubt, globalization has caused countries to resemble each other, and that makes local cultures more attractive. This has led to the tendency of local governments to create a new urban identity for economic development. This study examines the "Historic Odunpazari Houses Conservation and Development Project” area in Odunpazarı Locale, as a place with deep indicators of different urban images. The area is built on a hillside in the South of Eskisehir, Turkey, which symbolizes the Ottoman period's urban life. The semiotic approach is used to determine connotative meanings of buildings in historical area. Results show that renovated buildings are highly connotative structures. These kinds of buildings contain more metaphors than the original ones.
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