Abstract

This study is about advertiemnet of the skin care for women, particularly in Indoensia. This study used semiotic theory of the advertisement of the women product od the skin care. So, this product sold out due to of this case.This study took adat from the product of the “cira” product of the skin care. So, this study only used semiotics study of the skin care of the citra product. This study can be concluded that the skin care/treatment for women with natural ingredient. This shows that the meaning of the sign of the women is skin. The skin is as measurement of the women performance and esteem. Keywords : Semiotics, Product and Advertisement

Highlights

  • A SEMIOATIC ANALYSIS OF “CITRA” PRODUCT OF SKIN CARE ADVERTISEMENTThis study is about advertiemnet of the skin care for women, in Indoensia

  • It cannot be avoided that human being who lives in society needs to make communication to one of each other

  • Baskaran(2005:13).definition of language where it is seen as “sound organized into units of form and function with meaning, contextualized in reality”.We have seen how sound,form,function and meaning have been covered in pure linguistics

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Summary

A SEMIOATIC ANALYSIS OF “CITRA” PRODUCT OF SKIN CARE ADVERTISEMENT

This study is about advertiemnet of the skin care for women, in Indoensia. This study used semiotic theory of the advertisement of the women product od the skin care. This product sold out due to of this case.This study took adat from the product of the “cira” product of the skin care. This study only used semiotics study of the skin care of the citra product. This study can be concluded that the skin care/treatment for women with natural ingredient. This shows that the meaning of the sign of the women is skin.

Introduction
Procedures of the Data Collection
Discussion of the advertisement of Citra
Innovation of the Product
Factors of the Innovation of the Product
CONCLUSION
Full Text
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