Abstract
This study reports the development of an Osgood‐type semantic differential for measuring theatre concepts. It presents the second of three instruments designed specifically for quantitative research in the field of speech. The first dealt with general speech (SM, XXVI [1959], 263–272); the instrument yet to be reported will be for speech correction concepts. Data for each analysis were collected from 100 subjects, each of whom rated ten speech concepts on thirty bipolar seven‐step adjectival scales. The data were summed across subjects and concepts for each scale and coefficients of correlation computed for each pair of scales. The correlation matrices were factor analyzed and the scales for the speech semantic differentials selected on the basis of loading and purity on significant dimensions of meaning.
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