Abstract
Bipolar adjective scales for visual ratings were validated against adjective scales of known factorial structure in verbal ratings, and bipolar graphic scales were tested against a validation of graphic scales for verbal ratings. Subjects, 66 Blacks and 36 Nonblacks, rated 6 styles of art, 2 works per style, one created by Blacks and one by Nonblacks, on 22 adjective scales and 13 graphic scales. A series of separate oblique rotated factor analyses of painting ratings produced 3 distinct factors: Evaluative correlating .22 with Potency and .03 with Activity, while Potency correlated .05 with Activity. Analyses of ratings using graphic scales produced an Evaluative factor correlating .19 with Potency, and .09 with Activity, while Potency correlated.26 with Activity. The factor structures of both adjective and graphic scales were very similar and corresponded to those produced in analyses of verbal ratings. This study suggests a stable structure of graphic ratings of art unaffected by race of artist or viewer and art style which should prove useful in crosscultural studies and in studies among children and the verbally impaired.
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