Abstract
This review paper delves into the transformative impact of big data and analytics on strategic marketing decision-making. Examining the integration of vast datasets and analytical tools in marketing strategies highlights how these technological advancements enable a deeper understanding of customer behavior, enhance product development, and provide a competitive edge. The review underscores the importance of data-driven insights in formulating personalized marketing strategies and the critical role of analytics in predictive and prescriptive decision-making. It addresses the challenges and ethical considerations associated with big data usage, emphasizing the need for robust data governance and ethical practices. The paper suggests future research directions, focusing on emerging technologies and methodologies that could further influence strategic marketing decisions. Keywords: Big Data, Analytics, Strategic Marketing, Data-Driven Decision-Making, Ethical Considerations, Emerging Technologies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
