Abstract
In today's competitive entrepreneurial landscape, effective marketing communication strategies play a pivotal role in success. Entrepreneurs are increasingly adopting cutting-edge technologies like artificial intelligence (AI) and big data analytics to optimize their marketing efforts. This research explores the synergistic impact of AI and big data analytics on marketing communication strategies within entrepreneurial ecosystems, presenting a data-driven approach. The study assesses the current marketing communication landscape in entrepreneurial ventures, identifying challenges faced by entrepreneurs in connecting with their audiences. By reviewing the latest trends in AI and big data applications, we investigate their integration into marketing communication strategies. Through case studies and empirical data analysis, the research uncovers the successful adoption of AI and big data analytics in entrepreneurial marketing communication. These technologies enable personalized and targeted campaigns by identifying customer preferences and behaviors. Big data analytics helps refine marketing strategies by extracting valuable insights from vast datasets. The research also addresses challenges and ethical considerations related to data privacy and bias. Additionally, it explores the necessary infrastructure and human capital for effective implementation. The findings highlight AI and big data's critical role in driving innovation and growth in marketing communication within entrepreneurial ecosystems. Adopting a data-driven approach empowers entrepreneurs to enhance marketing effectiveness and gain a competitive edge. In conclusion, this research showcases AI and big data analytics as transformative tools for shaping marketing communication in entrepreneurial ventures. Leveraging these technologies strategically can unlock novel opportunities and ensure long-term business success in the dynamic marketplace.
Published Version
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