Abstract

Agriculture in India serves as the primary economic sector, supporting the livelihoods of a significant portion of the population. With two-thirds of the populace dependent on it, agriculture remains the cornerstone of the nation's economy. Enhancing agricultural productivity is crucial for sustained growth, with its trajectory deeply intertwined with the country's long-term economic prospects. Within the agricultural landscape, orange farming stands as a prominent venture, particularly the cultivation of Nagpuri oranges, renowned for their quality. However, despite its promise, orange farmers encounter considerable financial hurdles, including fluctuating prices and high production costs. Hence the research study focused on the financial challenges faced by the orange producing farmers. To navigate these challenges, farmers must employ strategic financial management techniques while ensuring the quality of their produce. Additionally, marketing their oranges poses its own set of obstacles, prompting farmers to explore diverse avenues for sales, including local and international markets. Despite the financial constraints, orange farmers remain resilient, striving to maintain the excellence of their produce amidst economic uncertainties.

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