Abstract
Objective - This paper presents a review of empirical research on technology acceptance with regards to driver assistance systems referred from 17 published studies. In addition to evaluating various behavioural science theories and models such as Technology Acceptance Model (TAM), other proposed variables that influence acceptance and usage of such technologies, potential limitations and gaps have also been analysed and evaluated. Methodology/Technique - Multiple electronic databases have been thoroughly searched for relevant empirical studies based on specified criteria and defined keywords. Findings - The results indicate that TAM indeed is a very useful model and mostly used; however, to better understand the user acceptance toward driver assistance systems, additional factors need to be included in order to complement the existing constructs in TAM. Novelty - it is essential to understand the concept of technology acceptance as it can assist in setting up priorities during the initial stages of product development and policy making Type of Paper - Conceptual Keywords: acceptance; driver assistance systems; car technology acceptance model; CTAM; technology acceptance model; TAM.
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