Abstract
As a result of the changes in higher education, universities are utilizing business intelligence and analytics applications, which are private-sector practices. This study aimed to determine the extent of the use of business intelligence and analytics applications at Turkish universities. For this purpose, case studies were conducted at 12 Turkish universities that have different characteristics. Case studies were conducted face to face as semi-structured interviews. It was revealed that universities use information systems for their business processes; however, they lack the utilization of business analytics applications, especially predictive and prescriptive analytics.
Highlights
The changes in higher education caused changes in managing the universities as well. This is explained as academic capitalism [1,2] in literature, which clarifies how universities transform into businesses and how the private sector practices are used at university managements
This study aims to explore the use of business intelligence and analytics applications at Turkish universities
Research results show that only a few universities use descriptive analytics efficiently, such as dashboards; they are used for academic functions
Summary
The changes in higher education caused changes in managing the universities as well This is explained as academic capitalism [1,2] in literature, which clarifies how universities transform into businesses and how the private sector practices are used at university managements. Predictive analytics presents the best course of action for the situation in the future. Today, most universities, such as Pace University, Purdue University, and Austin Peay State University, utilize business intelligence and analytics applications for their academic and managerial processes. As a part of a Ph.D. dissertation, this study aimed to reveal the extent of the use of business intelligence and business analytics applications at Turkish Universities
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