A Research on the Service Status and Countermeasures of WeChat Public Account of “Weiyuan Waiyuan”

Abstract

As an important social media, WeChat Public Account of universities plays a prominent role in many aspects, including campus information service and culture transmission. However, some problems have appeared in the service of universities’ public accounts. In order to better the service status of WeChat Public Account and improve the user’s satisfaction, this research takes WeChat Public Account of “Weiyuan Waiyuan” of the School of Foreign Languages in Chuzhou University as an example to analyze the status quo of its service through questionnaire, interview and literature analytical method. The corresponding solutions are proposed to solve the existing problems. The survey results show that “Weiyuan Waiyuan” plays a certain role while having three problems: (1) Unimproved content; (2) Low user interaction; (3) Being unitary. In view of the above problems, the author puts forward targeted suggestions: (1) Perfecting the content; (2) Improving quality of service; (3) Adopting proper editing skills. The findings of this study will help the WeChat Public Account of “Weiyuan Waiyuan” to serve students and teachers better.