A Research on the Influence Mechanism of the Homestay Tourists Loyalty

Abstract

In the context of high-quality economic development, the demand for accommodation in tourist destinations is becoming increasingly diverse and personalized. Based on the questionnaire survey data of homestay tourists in Dali and Lijiang, Yunnan, a structural equation model was established to analyse the impact mechanism and the action path of homestay loyalty of tourists. The results indicate that there is a close direct relationship between the quality of homestay experience and the satisfaction and loyalty of the tourist. The physical environment of homestays has a positive impact on tourist satisfaction and loyalty. The social interaction of homestays positively affects tourist satisfaction, but does not affect loyalty Satisfaction plays a significant mediating role in the loyalty mechanism of homestays for tourists. Satisfaction plays a partial mediating role in the process of the physical environment that affects loyalty in homestays, while it plays a complete mediating role in the process of social interaction that affects loyalty in homestays.