The influence of place attachment and leisure benefits on tourist satisfaction and tourist loyalty: A case study of internet-famous city

Abstract

In order to better shape tourist satisfaction and loyalty, the theories of place attachment, leisure benefits, satisfaction, loyalty were used as the research perspective to research the formation mechanism of tourist satisfaction and loyalty. The structural equation model and bootstrap of Amos were utilized to test for direct and mediating effects. The study showed that: (1)place attachment can promote tourists' perception of leisure benefits;(2)place attachment is under a significant direct effect on tourist satisfaction and tourist loyalty;(3)leisure benefits make a significant positive impact on tourist satisfaction;(4)place attachment and leisure benefit influence tourist loyalty through tourist satisfaction;(5)the path ‘place attachment → leisure benefits → tourist satisfaction → tourist loyalty’ was verified, highlighting the essential role of leisure benefits and tourist satisfaction in the relationship between place attachment and tourist loyalty. The study suggests that the relevant departments of tourism destinations should pay more attention to establishing an emotional connection with tourists, improving service quality, and creating a good atmosphere for the travel experience.