A Recommendation System Framework Based on Web Mining

Abstract

Presently recommendation systems have gradually become an important part in E-Commerce, more and more research papers about recommendation systems in E-Commerce appeared in many kinds of conferences and journals. With expanding of E-Commerce it also faces series of challenges. Traditional collaborative filtering recommendation technique is hard to provide recommendation service for unregistered users. To overcome this problem, we suggested a framework of recommendation system based on web mining. It is made up of two parts, offline and online. This method first clustered web usage data, web content data and web structure data respectively, then provided high-quality recommendation services based on mining results. Compared with traditional collaborative filtering techniques, recommendation systems based on web mining are convenient for users because user need not to provide user-rating data explicitly. In end of this paper, accuracy of recommendation system based on web mining was tested and compared with traditional collaborative filtering recommendation system. Testing results showed that, quality of recommendation system based on web mining is better than quality of traditional collaborative filtering recommendation system.