Abstract
This article proposes a way to transcend the debate on the critical voice in Ethnography of Communication (EOC) and qualitative communication research more broadly. First, it demonstrates how EOC’s epistemological paradigm may prevent ethnographers from understanding their subjects fully. Secondly, the article offers a Weberian approach to rational interpretation as a resolution, replacing the concept of “culture” as an a priori explanandum with “practical rationality”. This move demonstrates the feasibility of a unified method in the social sciences capable of dismantling the artificial divide between interpretive and post-positivist philosophies and research designs. Finally, the article provides an illustration of the proposed approach based on some ethnographic data from a volunteer setting of open-source civic software production in Israel.
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