Qualitative Methods in Communication and Media

Abstract

Abstract This book is a learner-centered guide to designing, doing, and evaluating qualitative communication and media research. The book covers method design, analysis, representation, writing, and evaluation of qualitative communication research. It provides key terms, extended examples, discussion questions, student-tested writing and research activities, examples of student work, and lists of suggested resources. The research activities and discussion questions derive from the authors’ years of teaching qualitative research methods. The authors discuss how to perform qualitative and critical communication and media analyses, including arts-based research, using student and research examples from a variety of fields. There is also an extensive discussion of ethics in qualitative research.