A Questionnaire Study on the Differences in Preference of Eyewear between Korean and Chinese Consumers

Abstract

Purpose : This survey aimed to investigate the differences in shape and color preference of eyeglasses and sunglasses between Korean and Chinese consumers.Methods : The questionnaire was conducted on 150 Chinese students studying in Korea and 150 Korean college students. Any student who majors in optometry was excluded. Chinese students were provided with questionnaires that were translated into Simplified Chinese characters, and it was translated by a native Chinese student studying in a master course of a Korean university, on the basis of Korean questionnaire.Results : The Chinese consumer group preferred the global famous brand in sunglasses rather than the glasses, and it was found that they preferred the Korean glasses products relatively. Also, they presented higher preference to half- or rimless frame, gold color, two-tone colored lens, comparing to the Korean consumer group.Conclusion : The results of this study are expected to contribute to Chinese marketing strategy of Korean manufacturing․optical shop companies, and to sales strategy of Korean optical shops with Chinese tourists.