A QUALITATIVE STUDY ON THE CONTRIBUTION OF EDUCATIONAL ADMINISTRATORS’ USE OF SOCIAL MEDIA TO EDUCATIONAL ADMINISTRATION

Abstract

The phenomenology design which is one of the qualitative research methods was employed in this research that aimed to reveal the contribution of educational administrators’ usage of social media to educational administration. The research is an explanatory study survey model. The study groups were selected using convenience sampling method. In-depth interviews were conducted using a semi-structured interview form consisting of three themes along with their subthemes that is developed by the researcher as the data collection tool. It is revealed that the social media has an effect on school administration and it should be used effectively implying that every school administrator should know how to use social media consciously. It can be asserted that some educational administrators can use social media tools effectively and in a manner that can contribute to educational administration. It is concluded that effective social media use should contribute to school administration, but school administrators rather use social media to share information with teachers, and also school administrators should exhibit instructional leadership to teachers and students through effective social media use, but school administrators do not have enough knowledge and experience of instructional leadership. It can be stated that school administrators do not have enough experience in creating a vision and bringing team spirit. Article visualizations: