Abstract
This qualitative study examined three stigma reduction interventions against mental illness stigma: education, video, and contact. Undergraduates (N = 69) in three introductory psychology classes from a small, Catholic, liberal arts university in the northeast United States participated. Responses to two open-ended questions revealed common negative and stereotypical themes associated with mental illness. The benefits of supplementing traditional social distance measures with a qualitative approach, as well as the importance of considering a social developmental approach to stigma education are discussed.
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