Abstract

Stress management can be defined as intervention planned to decrease the force of stressors in the administrative center. These can have a human being focus, aimed at raising an individual's ability to cope with stressors and the implementation of the CRM is essential to establish a better performance of the banking sector. Since managing stress and customer relationship management are becoming crucial in the field of management the work has forecasted them in a wide range of dimensions. This paper organizes few preliminary concepts of stress and critically analyzes the CRM strategy implemented by banking sector. Hence the employees of the Banking Industry have been asked to give their opinion about the CRM strategy adopted by banks. In order to provide the background of the employees, the profile of the employees has been discussed initially. The profile of the employees along with their opinion on the CRM practices adopted at Banking Industries has been discussed. In our work progresses we have been taken of two main parameters for consideration and it detriment in which area stress are mainly responds, and also the paper envelopes certain valuable stress management tactics and techniques that are particularly compassionate for people who have been working in the banking sector. Also an attempt to diagnose the impact of underside stress of day to day life in mounting a bigger level stress upon the employees has been made. Further development has been made with a detailed parametric analysis of employee stress conducted with the wide range of key parameters and several rounds of experiments have been conducted with techniques as Kolmogorov-Smirnov test, Garrett ranking, and ANOVA; the work ensures to pave way for an accurate measure in customer handling. The questionnaire is planned to be distributed to 175 employees in the Madurai district banks.

Highlights

  • The implementation of the CRM is essential to establish a better performance of the Banking Industry and to avoid stress of employees

  • The present study critically analyzes the CRM strategy implemented by Banking Industry and find out the stress level of employees

  • Stress has practically invaded our life in the contemporary 21st century

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Summary

Introduction

The implementation of the CRM is essential to establish a better performance of the Banking Industry and to avoid stress of employees. The present study critically analyzes the CRM strategy implemented by Banking Industry and find out the stress level of employees. The profile of the employees and their opinion on the CRM practices adopted at Banking Industry has been discussed. Customer service is an integral part of Banking Industry and while handling the number of customers the stress level will automatically increase. The Scientific World Journal in-depth study to identify the key success factors in Banking Industry, in terms of stress level of the employees so as to survive in intense competition and increase the market share. Keeping the importance of CRM and its service excellence in view, this study is an attempt to analyze management of the customer relationship in banking sector Banking Industry of India (banks) in Madurai district of Tamil Nadu

Objective
Need for the Present Study
Literature Review
Tool of Data Collection and Research Question
Total Total Score Average Rank
Analysis of Data
Result
Summary of Findings and Recommendations
Conclusion
Full Text
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