Abstract
Frequently, marketing planners, when looking at distributive systems and institutions in foreign countries, are confronted with considerable contrasts to their own, more familiar, systems. This paper is presented as an illustration of one LDCs food distribution system which shows corresponding similarities to other less developed countries which are at the same level of socio-economic and cultural development. In this study, the Turkish food distribution system and the institutions utilized therein are examined. To overcome the existing shortcomings of the Turkish food distribution system, a national marketing plan for the marketing of fresh fruit and vegetables, as well as for the marketing of canned foods, is suggested. At the end of the paper, areas for further research are explored for interested researchers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
