Abstract
Abstract A cost analysis of a computerized marketing system for fresh fruits and vegetables encompassed unit cost comparisons by regional size of operations, single vs. multiple commodities, and conventional vs. computerized marketing. Regions pertinent to this study were the southeastern and eastern United States, where the Southeast was a subset of the East. Selected commodities for the cost analysis were tomato (Lycopersicon esculentum Mill.), watermelon [Citrullus lanatus (Thunb.) Matsum. & Nakai], sweet corn (Zea mays L.), snap bean (Phaseolus vulgaris L.), and cabbage (Brassica oleracea L. Capitata group). Unit cost comparisons by region and single vs. multiple commodities depicted the importance of volume traded through the computerized system as it relates to economic efficiency. The analysis indicated that computerized marketing of fresh fruits and vegetables can be less costly than conventional marketing.
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