A Proposed Model for Virtual Fitting Room Based on Usability and Profound Emotional Elements

Abstract

Technological advancement has evolved the way business is conducted. Companies around the globe venture into e-commerce to reach more customers apart from the traditional retails and marketing approaches. Nowadays, almost everything could be found sold via the internet regardless of size, usage, price and etc. The challenge of e-commerce channel is coming from its inability to provide a practical ways in giving the customers the sense of trying before purchase which is crucial for some product type namely clothing. This paper presents the issues in the e-commerce clothing industry, namely fitting issues and problems encountered in existing Virtual Fitting Room (VFR) applications. These issues include usability and lack of a profound emotional stimulant within existing applications. A systematic procedure of searching related literature on VFR is done based on several identified criteria from the established online repository. The extensive search result is then filtered based on the identified criteria once again to obtain the suitable model to be further studied. This study reviewed five VFR-related models, with the results confirming the issues of usability and profound emotional elements in each model. This study also proposed a new VFR model based on the Unified Theory of Acceptance and Use of Technology (UTAUT), which consists of usability and profound emotional constructs. These elements were mainly included to solve the identified problems and to provide guidelines for a design solution, which is usable, useful, and delightful.