A PROPOSAL ON RHETORIC ANALYSIS OF THE CANOPY THAT DEFINES URBAN SPACE

Abstract

Aim: The research aims to propose an analysis framework that enables the rhetorical reading of the covers with different functions in urban spaces. Method: In the method of the research, four rhetorical canons from Cicero were transformed into an analysis (reading) framework. In the doctrine of invention, the current change of the canopy is interpreted as an "urban condition" and overlaps with the state of the language. In the arrangement canon, 4 cover classifications were made in accordance with urban situations. The style canon examines the formation of the structure and the referential thought it is based on through metaphor, metonym, hyperbola, parabola. In the memory canon, the characteristics of the chosen style figure, such as the ability to explain the idea of form and fiction, convey its concept, and be evocative and memorable, are examined. Results: Four spatial structures (Metropol Parasol, Fuji Kindergarten, Jay Pritzker Pavilion and Dels Encants District Market) are selected for the canopy classes determined in the study. In the next stage, these selected samples are analyzed according to the rhetorical analysis method created. The findings show that the striking shapes of today's magnificent canopies are based on quite extensive rhetorical figures. Conclusion: Analysis has demonstrated that underlying the complexity of the forms is the technological development and digitalization of construction systems and design thinking that references many main sources such as history, memory, and nature.