Abstract
MARKETING RESEARCH is a comprehensive term which has been defined as study of all problems relating to the transfer and sale of goods and services from producer to consumer involving relationships and adjustments between production and consumption, preparation of commodities for sale, their physical distribution, wholesale and retail merchandising, and financial problems concerned. Such research may be undertaken by impartial agencies or by specific concerns or their agents for the solution of their marketing problems.2 From this definition it appears necessary to distinguish between marketing research and market research on the basis that the latter applies only to fact-finding, with perhaps some analysis of a single market or marketing area, whereas the broader term includes not only the collection of facts about particular markets, but about marketing organizations, marketing methods and policies, the analysis of the facts, and the deduction of appropriate conclusions therefrom.
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