Abstract
This paper examines the conceptualization of authenticity, which is the central issue of cultural heritage management. A process-focused model of perceived authenticity is proposed, in which performative authenticity is a mediating construct between objective authenticity and existential authenticity. The model is well empirically confirmed by a survey conducted on a cultural landscape, Slender West Lake in Yangzhou, China. By using AMOS 18.0, a confirmatory factor analysis (CFA) and structural equation modeling (SEM) were performed to prove it. The results indicate that objective authenticity has a significantly positive impact on existential authenticity, and through performative authenticity in between, the significance is greatly enhanced. Further discussion about theoretical, managerial implications, and future research are put forward, which may be beneficial for the sustainable management of cultural heritage tourism.
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