Abstract
This article briefly introduces the value of Chinese excellent traditional culture to the ideological and political education of college students. Through the analysis of the existing problems in the ideological and political education of college students at this stage, it explores the value of Chinese excellent traditional culture in the ideological and political education of college students. Effective measures are to transform the traditional ideological and political education of college students, effectively integrate the excellent traditional Chinese culture, guide college students to establish correct values, cultivate good ideological and moral qualities, and promote the improvement of college students’ ideological and political education.
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