Abstract
Cadres from all over the country broadcast live with goods, achieving the peak at the beginning of the broadcast, leaping up to "gold medal sales" and becoming "network celebrity cadres.". They promote local agricultural products through live streaming and delivery on internet platforms. This article mainly uses methods such as data analysis, content interpretation, and case comparison to select live videos of online celebrity cadres as the research object, and analyzes the background and significance of the emergence of "online celebrity cadres", the overview of communication characteristics, and the content and characteristics of video communication. The sales thinking of "online celebrity cadres" has been successfully channelled to help rural revitalization as an innovation in the post epidemic era. Local cadres have become a new force in mainstream media that adheres to integrity and innovation, playing a positive role in helping the poor, promoting consumption, assisting online poverty alleviation, and winning the battle against poverty. In the post epidemic era, the research on methods and strategies for local cadres to bring goods live can, to a certain extent, provide some ideas for local cadres in China to assist in agricultural product sales and tourism development strategies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Academic Journal of Management and Social Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
