Path Selection of Upgrading and Transformation of Rural Tourism in Post-Epidemic Era from the Perspective of Information Communication

Abstract

The pneumonia epidemic in COVID-19 has greatly impacted the development of rural tourism and made it face a more difficult development situation. These unfavorable factors may increase the impact on the epidemic situation. The practical significance of rural tourism development for poverty alleviation and rural revitalization is beyond doubt. Based on its good economic promotion function, it has become the highlight of tourism development. Under the market development trend, if the managers and operators of rural tourism destination construction and rural tourism product development fail to identify market changes in time and carry out corresponding product optimization and service upgrade, they will inevitably affect future business performance and may cause survival crisis. Novel coronavirus pneumonia is a special period of effective control in China after the outbreak of the post epidemic era. Based on the perspective of information communication, this paper analyzes the upgrading and transformation path of rural tourism in the post epidemic era, so as to lay a solid foundation for promoting the modernization of national governance system and governance capacity.