A preliminary investigation of entrepreneurial women in Potohar region of Pakistan

Abstract

PurposeGiven the importance of women entrepreneurship in today's world and lack of research in this domain, the purpose of this paper is to identify the status of entrepreneurial women in male dominated Pakistani society and to excavate the primary issues being faced by the entrepreneurial women in Potohar region of Pakistan.Design/methodology/approachThe paper is based on a survey and will facilitate to promote the spirit of entrepreneurship among the women of Pakistan to face the challenges in the future.FindingsThe findings of the study point out that, in Pakistani society (Potohar region) entrepreneurial women are working on a very small level due to little or no knowledge and lack of resources.Research limitations/implicationsThe paper is restricted to urban territories of Potohar region. It is absolutely descriptive and is not explanatory.Practical implicationsIt is due to gender‐based stereotypes that entrepreneurial women face certain barriers in gaining access to resources for their start up ventures. If the authors empower the women economically it will inturn improve the economic condition of the country.Originality/valueOwing to lack of research in this particular area, the paper will contribute to identifying and resolving the primary challenges of women entrepreneurship in Pakistan. The paper will also provide grounds for further in‐depth research on women entrepreneurship in Pakistan.