Abstract

ABSTRACT This study adopts Schmitz’s new phenomenological approach to investigate tourists’ experiences of immersion in forest bathing. Immersion is a complex phenomenon with relevance in various domains e.g. tourism, sports, and religion. Focusing on the Flow experience, this study aims to uncover diverse aspects of immersion. Through interviews with six participant groups, three themes were identified as central to the immersive experience in forest bathing. The study suggests that managers should consider creating diverse trails to accommodate different immersion preferences, allowing visitors to engage in a variety of immersive experiences and promoting a broader range of well-being outcomes. Furthermore, the study highlights the importance of capturing immersive experiences dynamically and from a descriptive perspective, rather than adopting a static framework.

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