Toward an improved, holistic understanding of ‘meaningful destination’

Abstract

ABSTRACT This conceptual paper has two primary aims – to provide a definition and a holistic conceptual framework for a ‘meaningful destination’. This study draws upon foundational literature that explores different ways to interpret meaningfulness, the processes of meaning-making, and how individuals and institutions perceive destinations as meaningful. It incorporates insights from diverse fields, including positive psychology, existential philosophy, consumer experience and place branding, to establish a conceptual framework. Six essential elements or dimensions of meaningful destination are presented, drawn from both an individual perspective (tourists, residents, and tourism employees) and an institutional perspective (DMOs and tourism businesses). These dimensions encompass (a) Ethno-cultural (b) Ecological (c) Eudaimonia and spiritual (d) Economic (e) Equity of destination brand and (f) Ethical governance dimensions. The first three dimensions hold significant importance for individuals as they contribute to the formation of meaningful relationships and engagements with self, others, and the environmental settings. In contrast, the final three dimensions hold importance for tourism institutions as DMOs and tourism businesses, reflecting their roles and objectives and guiding their efforts in resource allocation, destination competitiveness, policy development, and business management. The paper concludes with future research trajectories and suggests pressing research agendas in relation to meaningful destinations.