A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises

Ngoc Tuan Chau,Hepu Deng,Richard Tay

doi:10.4018/jgim.2021010103

Abstract

This paper investigates the critical determinants for the adoption of mobile commerce (m-commerce) in Vietnamese small and medium-sized enterprises (SMEs) from the perspective of managers. A perception-based conceptual model is developed with respect to the technology-organization-environment framework. The conceptual model is then tested and validated using structural equation modelling on the data collected from 513 SMEs in Vietnam. The study shows that perceived benefits, perceived compatibility, perceived security, perceived organizational readiness, and perceived customer pressures are critical for the adoption of m-commerce. As the first study on the critical determinants for m-commerce adoption in Vietnam, these findings are useful for SME managers as well as policymakers in designing policies as strategies to promote the wide development and diffusion of m-commerce in SMEs in Vietnam and other developing countries.

Highlights

Mobile commerce (m-commerce) is about buying and selling of goods and services through wireless handheld devices such as cellular phones and personal digital assistants (Njenga, Litondo & Omwansa, 2016; Chau & Deng, 2018a)
The analytical results confirm that perceived technological characteristics, perceived organizational characteristics, and perceived environmental characteristics significantly affect the adoption of m-commerce in Vietnamese small and medium-sized enterprises (SMEs)
This study presents an attempt to examine a perception-based model for m-commerce adoption in Vietnamese SMEs that is theoretically grounded on the technology-organization-environment framework (TOE) framework

Summary

Introduction

Mobile commerce (m-commerce) is about buying and selling of goods and services through wireless handheld devices such as cellular phones and personal digital assistants (Njenga, Litondo & Omwansa, 2016; Chau & Deng, 2018a). It provides businesses, especially small and medium-sized enterprises (SMEs) with cost-effective ways to promote their products and services online (Hong, 2019). In Vietnam, for example, only 20% of SMEs have built websites

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