A Participatory Systems Mapping (PSM) based approach towards analysis of business sustainability of rural Indian milk dairies

Vasanth Kamath,Giridhar B Kamath,Seena Biju

doi:10.1080/23322039.2019.1622172

Abstract

Drawing from the theories of Participatory Systems Mapping (PSM) this study presents an approach to analysing the business sustainability of entrepreneurial dairy ventures in India. The article begins with a general introduction to the small and medium scale dairy ventures in rural India, highlighting the prominent issues and challenges faced by the stakeholders. The second part demonstrates the use of the PSM framework in developing the Stock and flow diagram (SFD). Further, data from a local milk dairy is collected, and simulations are carried out between 2017–2025 using Vensim®. The outputs are analysed, and inferences are made. This study is expected to enable the policy makers towards the development of sustainable strategies for dairy businesses in general and enable the entrepreneur to analyse the future trends of the potential strategies under his consideration

Highlights

India is one of the largest producers of milk in the world
This study demonstrates the use of System Dynamics simulation in the context of the sustainability of a rural milk dairy
The model was tested for extreme conditions

Summary

Introduction

India is one of the largest producers of milk in the world This sector has both organised and unorganised players; the latter being more abundant in numbers Dr Vasanth Kamath is an Associate Professor in Operations and Information Sciences Management, T A Pai Management Institute. He teaches courses on System Dynamics, Operations Research, Operations Management, and Project Management. He is a member of the System Dynamics Society, and International Association of Engineers, London, UK. The research provides the reader, an understanding of the practical issues faced by the dairy farmers and develop sustainable strategies to boost the sector. It enables the reader to appreciate the usage of model-based policy support in the entrepreneurial context in general”

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