Abstract

Collaborative and content-based filtering are the majorly used approaches towards implementing recommender systems which can successfully predict the item(s) to be recommended to users based upon their preferences. Each of the methods has its own advantages and disadvantages that are specific to the situation they are used in. The hybrid approach aims to combine both techniques in multiple ways to optimize results and overcome shortcomings. In this paper, we propose a hybrid approach based recommendation engine to improve accuracy. While content based recommendations are made on the similarity of items’ attributes, collaborative recommendations are based on similarity of users. Collaborative filtering is achieved by matrix factorization technique. One of the most effective algorithms for matrix factorization: Singular Value Decomposition (SVD) has been used to perform collaborative filtering and combined with content based model to predict the item ratings per user. The paper aims to achieve the final result with minimum possible errors as per user preferences and recommended items.

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