Abstract

Business intelligence process analyzed data and found certain insights so that managers, executives, or higher authorities of the enterprise can take appropriate decision. Business intelligence provides past, current, and future views of the business actions. Big data indicates big amount of data that is growing exponentially with time. Data analytics check the huge amount of data and indicates some insights. The objective of big data analytics is to discover information like hidden patterns, correlations, market performance, and preferences of customer, so organization can make business decision. This paper presents a new methodology for analysis of huge amount of data using an unsupervised technique of machine learning.

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