A New Philosophy of R&D Management: Combining Third-Generation R&D Management With Technology Road Mapping (TRM)

Abstract

Abstract This paper presents a new philosophy of research and development (R&D). it is combined the mode of third generation R&D management (Philip A. Roussel, Kamal N.Saad and Tamara J. Erickson, 1991) with technology road maping (TRM) (Jonah M. Duckles, and Edward J. Coyle, 2002, Alain Leger, Fausto Giunchilia, Ana V.Zhdanova and Niana Maynard, 2005). Main management system of the third generation R&D management and its functions, advantages and application of TRM of petroleum technology R&D were described in the paper. At the same time, milestone's elements of technology R&D and RTM's construction are discussed. This paper also point out how to keep company business target in accordance with the technology development target through identifying and prioritizing technology investment decisions, and repositioning company technology capabilities. The visions of the future technology scenario planning and translating the TRM to a technology strategy can be put forward. The methodologies, tools and templates of TRM are also presented in the paper, prioritizing technology capability and upgrading and sharing the technology future. Therefore, a chain was established among the technologies, products and services development plans, and linking of technologies to business drivers and strategy targets in order to reduce the risk of R&D of the technology. Finally, the paper proposes formulation of the TRM, and it also emphasizes that the RTM is an excellent management tool for analyzing and prioritizing potential future technology acquisition. At present, this method has been implemented to the R&D management in PetroChina.