Abstract
With the continuous improvement of living standards, customers are gradually pursuing products which are individualization, entertainment, and scene. The production model of the enterprise has changed from the traditional inventory model to the manufacturing model driven by the customer orders. By analyzing the evolution process of customer to business, we get the overall framework of customer to business based on customer platform-connecting manufactory platform-connecting service. A case study in the automotive industry is introduced, which takes customer to business as the implementation of enterprise strategy. The detailed implementation process is discussed from the four aspects of open and networked demand for personalized customer (C), open and networked manufacturing (M), open and networked service (S), open and networked collaborative platform (P). The objective of this article is to provide general references for enterprises to change from traditional business-to-customer model to open and interconnected customization model by combining the improved customer-to-business framework and its application in automotive industry. The framework we put forward has achieved good results in related customer-to-business projects we participated in. The research results of this article can be used as a reference for enterprises to design, set, and carry out the model of customer to business.
Highlights
The national industrial strategy about customized manufacturing model (1) In 2011, ‘‘industry 4.0’’ was put forward at the Hannover Industrial Expo in Germany
We study the evolution process, the theoretical system, and the overall framework of the C2B model and give a detailed case study of the industrial landing of the C2B in the automotive industry
The main contributions of this article are as follows: (1) the existing research has put forward the concept of C2B, but only in the original electronic business model. We extend it to the industry and make the idea of customization throughout the whole manufacturing process
Summary
The national industrial strategy about customized manufacturing model (1) In 2011, ‘‘industry 4.0’’ was put forward at the Hannover Industrial Expo in Germany. Research method Bayes factor-based sequential analysis (BFSA)19/fuzzy reasoning matrices (FRMs)20/ intuitionistic fuzzy network (IFN)13/association rule mining (ARM)21/quality function deployment (QFD)22/abstract heuristic information (AHI)23/analytic hierarchy process (AHP)[24] User-centered design (UCD) methods25/adaptive personalized customization (APC) method26/the case-based reasoning (CBR) algorithm/module-based product families design27,28/virtualization design (VD):[29] using platform and virtual reality (VR) technology29/ object-oriented programming (OOP)[30] Make-to-order (MTO)31,32/a branch-price-cut (BPC) method33/multi-objective optimization (MOO) scheduling34,35/process capability indices (PCI)36/the flexible manufacturing system (FMS)37/rapid reconfiguration (RR)38/mass-customized logistics services/product modularization technology39/product variant design technology/product data management technology/product decision and evaluation technology of mass customization/mass customization technology[40] Fuzzy comprehensive evaluation model41/customer order postponement decoupling point (CODP)42,43/supply chain resource integration (SCRI)44/dynamic and multi-(objective) optimization model45/logistics service supply chain[46,47] Product service systems (PSSs) for customization48/point-of-sale customization service49/ experience requirement identification, experience design, service system design, experience test50/emotional experience[51] is to study the implementation and application path of the automotive industry from the traditional inventorybased B2C model to the open and networked customization model Under this model, enterprises can improve the flexible production capacity of production line, reduce inventory, reduce the OTD (order to delivery) of raw materials supply, reduce the CPS (cost-persale) of product market, improve the modular configuration of products, and so on, on the basis of traditional model. The following organizational structure of this article is research background, requirement analysis of C2B model, literature review, the concept and evolution of C2B, an improved overall framework of C2B, a detailed case study of C2B in the automobile industry, and conclusions
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