Abstract
This research aims to describe the results of the needs analysis for the development of online marketing e-booklet learning media in entrepreneurship subjects. In this research, the needs analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales application technologies such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship; (3) Media needed in online marketing practices. This research uses survey, observation, interview and literature study methods in collecting data. The results of a survey conducted on alumni of SMK Tata Catering, namely 96% stated that attractive product images could attract consumers; 94% agree that making attractive drawings is part of entrepreneurship lessons. The results of the book literature study used marketing material is theoretical. The results of observations on students of class XI Catering and interviewing entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) Teachers still teach Offline marketing methods; 2) There is no interactive learning media to make online advertising on product marketing in entrepreneurship subjects. The results of this study concluded that students need interactive learning media in learning activities. Thus, this research is used in developing online advertising marketing e-booklet media on entrepreneurial subjects
Highlights
In the era of pandemic covid-19, food selling through online is major thing
Open PO is a food or beverage sales system where the seller informs in advance through a social media account that on a certain date the food seller will sell certain types of food and will be sent on the date specified by the seller, interested consumers will transfer money in advance to the seller, so that the problem of venture capital can be solved because the seller has already obtained capital from the buyer
The above type of sales is called the Online marketing, which is an online sale where purchases are made via mobile devices but shipping uses offline services (Zhang, Pauwels, & Peng, 2019) which have many advantages when compared to marketing Offline in general, such as: (1) The coverage area on online is 5km, while offline is smaller that is 3km; (2) Service efficiency at online is higher while offline is lower; (3) Marketing ways on online faster while on offline is longer; (4) Marketing costs on online are cheaper while offline is more expensive
Summary
In the era of pandemic covid-19, food selling through online is major thing. Many people afraid to go outside of their home so this opportunity must be defiantly for Food and Beverage Study Program became a study program that has advantages for entrepreneurship due to the technology of helping sell food and beverages online through Gofood and Grabfood as well as through sales on social media that are very adopted by consumers (Rahayu & Sukardi, 2020). The online sales system at Gofood and Grabfood helps entrepreneurs to start a business from home, so that capital for rental building which expensive can be eliminated. Another advantage is that entrepreneurs can start a business with capital from their buyers through the Open PO (Open Purchase Order) sales system, which is usually done through social media information such as Facebook, Whatsapp and Instagram. Open PO is a food or beverage sales system where the seller informs in advance through a social media account that on a certain date the food seller will sell certain types of food and will be sent on the date specified by the seller, interested consumers will transfer money in advance to the seller, so that the problem of venture capital can be solved because the seller has already obtained capital from the buyer. The above type of sales is called the Online marketing, which is an online sale where purchases are made via mobile devices (online) but shipping uses offline services (Zhang, Pauwels, & Peng, 2019) which have many advantages when compared to marketing Offline in general (banners, signposts, brochures), such as: (1) The coverage area on online is 5km, while offline is smaller that is 3km; (2) Service efficiency at online is higher while offline is lower; (3) Marketing ways on online faster while on offline is longer; (4) Marketing costs on online are cheaper while offline is more expensive
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