A Mythic France for Export: Auguste Genin, Cultural Brokers, and the Third Republic's Mission Civilisatrice in Porfirian Mexico

Abstract

Abstract: Historians of Mexico after its independence from Spain in 1821, especially during the era of rapid modernization under President Porfirio Díaz (1876–1911), speak generally of the strong French cultural influence on the middling and privileged classes in the Republic who viewed France as a model of emulation for national development. This afrancesamiento (Francophilia) is often taken for granted and few have questioned what "Frenchness" meant at a time when France itself was constructing a national identity, who were its greatest promoters in Mexico, and how did the Mexican experience compare with the Third Republic's (1870–1940) civilizing mission ( mission civilizatrice ) in France's formal colonies in Southeast Asia and Africa. The goal of this article is two-fold. The first is to advance the notion of certain members of the French immigrant community in Porfirian Mexico as cultural brokers, and the second is to place the French model of modernity to which these foreign residents and Mexican elites referred to in its domestic and larger imperial context. The influential Franco-Mexican Auguste Genin and his writings offer an illustrative case study through which to introduce and assess this. Particularly revealing is how Genin imagines the process by which the indigenous population of Mexico would be transformed into modern citizens and how this project—this imaginary construct—found a source of inspiration in the simultaneous French project to construct a French identity and a model ideology for overseas empire during the Third Republic.