Abstract
The Pandemic covid-19 spread globally has been given impact in the tourism industry, especially in the tourism destination. This study investigated to build the concept and theoretical framework that explains the decision of local tourist intention to visit a local destination in Indonesia post-pandemic covid-19. This study was considered the perception of Covid-19, non-pharmaceutical intervention and health consciousness by implying of Theory of Planned Behavior constructs. This study, health consciousness is the moderator variable to predict the decision of tourist to visit a destination. Structural Equation Model-Partial Least Square (SEM-PLS) was used to analyze the construct of study. The model found that the Theory of Planned Behavior was successfully broadened in making the decision of tourist to visit a destination post-covid-19 with considering non-pharmaceutical intervention and health consciousness. The results showed that generally the constructs of Theory Planned Behavior are significantly impacted in intention to visit a local destination in Indonesia, except Hypothesis of subjective norm and intention to visit was rejected. The variable health consciousness through intention to visit also was rejected. The framework also used moderating variable health consciousness between subjective norm and intention to visit was rejected. This study was given insight an issue of covid-19 in the tourism sector, and the implication was providing government, stakeholders, tourism marketers and policy-making with considering non-pharmaceutical and health consciousness during and post-pandemic covid-19.
Highlights
Tourism is one of many sectors affected by the disaster, either natural disaster or pandemic/epidemic and making an impact of tourist intention to visit a destination
This study is embedded as a part of theory planned behavioral on tourism sector related to covid-19 perception and non-pharmaceutical intervention (NPI) that give impact in intention to visit a destination during the pandemic and post covid-19 in context of Indonesian local tourist
If a global pandemic occurs, the behaviour of tourists in the tourism sector is influenced by several main factors such as home income, perceptions of health risks, and consumption measures that are reformed due to pandemic constraint (Lee and Chen, 2011) in the tourism sector, all the factors indicated are important in increasing the tourist behaviour related to intention to visit a destination
Summary
Tourism is one of many sectors affected by the disaster, either natural disaster or pandemic/epidemic and making an impact of tourist intention to visit a destination. This study was expanded with combining among TPB Theory, covid-19 perception, non-pharmaceutical intervention and health consciousness that related to tourist decision in intention to visit a local destination in post-pandemic covid-19. This study is embedded as a part of theory planned behavioral on tourism sector related to covid-19 perception and non-pharmaceutical intervention (NPI) that give impact in intention to visit a destination during the pandemic and post covid-19 in context of Indonesian local tourist. We investigated how health sectors such as health consciousness and non-pharmaceutical intervention could influence the study framework This value enriches the relation and consequence of the visitor behavior influence visit intention a local destination in the post-outbreak covid-19 period. The aims this study are: 1) to expand the Theory of Planned Behavior in intention to visit a destination post-pandemic, 2) discover of variable perception of covid-19 in intention to visit a destination in post-pandemic covid-19, 3) to explore the role of moderating variable to research construct and proposed conceptual framework of research
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