Abstract
The overriding aim of much product development research is to improve the performance of the Product Development Process (PDP). Yet the concept of performance as applied to this area is currently without underlying theory and no consensus exists on its definition or the most appropriate metrics to use in evaluation. This paper presents a review of research in PDP performance to illustrate the various issues that have received attention in this area. A definition and model of performance are proposed which are directed at developing a fundamental understanding of the phenomenon. The model illustrates the main elements of performance - efficiency and effectiveness - and provides a basis upon which to identify, formalise and analyse suitable performance metrics at any level or range in the product development process. Factors influencing performance have been assessed by the authors and sample results are presented. It is concluded that, although the model determines the main elements of performance, further research is necessary to truly formalise performance and specify a suitable approach for its measurement.
Published Version
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