Abstract
This study aims to analyze the competitiveness of small micro business for coastal women and to design a model for increasing the competitiveness of their businesses. The research analysis units were a woman or group of women who run small micro-enterprises taking raw materials from fisheries and marine products. Primary data and secondary data were analyzed through descriptive statistical approaches. The findings of this study include (1) in generally, the competitiveness of women's Small Micro Enterprises (WSMEs) living on the coast which was still relatively low caused by the limited coverage of market and the too simple technology production. (2) a model of increasing competitiveness for women's SMEs based on a systems was required. To improve the competitiveness of small micro-business products for women living on the coast, there should be an effective synergy of programs offered by competent institutions such as universities, business, government, financial, and community.
Highlights
Micro, small and medium enterprise (MSME) that are experiencing rapid development at this time are a great medium to overcome the problem of poverty
The analysis of the competitiveness of small micro businesses for women on the coast focuses on the internal aspects of Small Medium Enterprises (SMEs), namely production, types of small micro-businesses, income, capital, and markets
The survey conducted on the coast of Bone Regency and Jeneponto Regency found that the types of small micro-enterprises developed by coastal women varied greatly
Summary
Small and medium enterprise (MSME) that are experiencing rapid development at this time are a great medium to overcome the problem of poverty. Along with various strategies implemented to develop MSMEs, in South Sulawesi Province the types of most developed businesses are micro and small enterprises (MSEs). In 2015, the number of MSEs increased to 118,473 units with a total workforce of 245,981. This shows that the www.psychologyandeducation.net role of the MSE sector is very important in driving the economy, which in turn contributes to overcoming poverty. With the development of business units both micro and small and medium scale, the competition has become even tighter. Are the main challenges and problems faced by general MSEs, especially women
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